THE COLOR’S CHOICE

Who is Francesca Valan?

“These awnings tell our time, the colors of these years because right now there is a very strong return to nature, a return to traditional materials worked with rough finishes”

THE PLANE project by Giovanardi is the result of a research in the fields of experimentation and innovation operated by Francesca Valan, colour designer and professor at Scuola Politecnica di Design of Milan.

For the collection new yarns have been created: the required tones have been achieved by twisting together two strands of different colours. Natural hues have been mixed with the typical tones of wood and building facades: raw sienna with sand, terracotta with peat brown, typical shutter green with a more natural green.

Therefore, textiles woven with the new two-tone yarns feature deep colour de-saturation and variegation similar to that of the natural materials: the chromatic ‘vibration’ between the two strands brings life to the weave.

Hence blinds and awnings may be used to harmonise facades of different colour not only with each other but also with surrounding contexts.

The work of research about colors and
textures on IRISUN fabrics.

Interview to the colorist Francesca Valan about the work of IRISUN

BIOGRAPHY

FRANCESCA VALAN’s work focuses on defining product identity through the design of colors, materials and finishing (CMF Design). She devises color for multinational companies and designs the colors for diverse products from computers and office furniture to home appliances and sporting goods. Francesca Valan drew up the color guidelines for the city of Milan. Francesca Valan organizes educational training courses for schools together with didactic courses within art exhibitions, designs color for toys and spaces for children and is narrowly specialized in the world of childhood. In 2013 Francesca Valan won the National Childhood award for “spaces and furniture for educational institutions” Piccolo Plauto 2013. Francesca Valan teaches Color design at the European Design Institute (IED) and Polytechnic School of Milan (SPD), while collaborating with many architectural and design studios in Italy and abroad.

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